Wednesday, May 25, 2011

To make logging illegal, Liberia will give every tree a barcode

The African country of Liberia is blessed with lush rainforests full of pygmy hippos, Diana monkeys, duikers, and lots of valuable trees. But when Charles Taylor started plundering the forests to fund his forces in the country's civil war, the UN placed sanctions on Liberian timber.
Now President Ellen Johnson Sirleaf wants to establish a legitimate timber trade to boost the Liberian economy. To that end, she has signed a deal with the European Union that would require companies bringing Liberian lumber into the EU to have proof that it's legal. To make that possible, every legally harvestable tree and every cut log would have to carry a barcode that makes it traceable. Helveta, a British company that specializes in timber supply chain management, has invented the tracking system.
Even with the barcodes, there will still be challenges. Making sure harvests stay within sustainable limits will be difficult and corruption may still undermine the integrity of the system. But some think Liberia could be pioneering a new model for legal, sustainable logging. According to Frank Hawkins, who leads Conservation International's efforts in Africa, “Liberia has an opportunity to show the world how it is done.”
The barcode, that symbol of commercialism, could become a treehugger's best friend.

Monday, May 23, 2011

2013 Sustainability Tipping Point

The growth of investment in sustainable business programs will be between 50 and 100 percent higher in 2013 than in 2011, according to new projections by analyst firm Verdantix.
The firm predicts that the global sustainable business market will reach a “tipping point” in 2013, based on an analysis of the spending patterns of more than 2,500 global firms. Spend on sustainability programs by Australian, Canadian, U.K. and U.S. companies with over $1 billion in sales will hit $60 billion in 2013, Verdantix predicts.
“Spending on sustainable business initiatives such as energy efficiency, sustainability assurance and cleantech innovation is positively correlated with global economic growth,” Verdantix director David Metcalfe said. “By 2013 a powerful mix of market drivers, led by the forecasted global economic rebound, will significantly increase strategic investment in sustainability programmes. The arrival of the 2013 tipping point will be good news for cash-strapped cleantech innovators and struggling sustainability entrepreneurs.”
Verdantix said its analysis is based on four years of research on sustainable business market trends and the firm’s proprietary Critical Moments market size and forecast models.

Friday, May 20, 2011

Next generation wants to go Paperless!



 My name is Richmond Owusu, I am a junior marketing major and an entrepreneur at Howard University. I would like to get in contact with you and hopefully introduce my project to your company. I am currently looking for a sponsorship to help our project with funding . Our project eliminates the usage of paper for all college students and provides and eco-friendly environment on all  campuses. We currently have a prototype version of the website called richuboard.com . Please feel free to visit the website and contact me by email or you can reach me on my cell phone (202)507-2121.

Thank you
Richmond Owusu